COPYWRITER & SOCIAL MEDIA MANAGER
Job Description
BTC Prague, Europe’s largest bitcoin-only conference, is seeking a highly creative and dynamic, Copywriter & Social Media Manager to join our team. The ideal candidate will be responsible for crafting compelling content across multiple platforms, engaging multiple audiences, and growing our social media presence. This role combines the strategic and creative responsibilities of copywriting with the fast-paced and interactive demands of social media management. All at the epicenter of the European bitcoin space.
You will be the voice of our brand across social media channels and marketing materials, working closely with our marketing manager and head of digital strategy to increase brand awareness, drive engagement, and attract attendees to our annual Bitcoin conference. A passion for bitcoin is essential for success in this role.
Key Responsibilities:
Copywriting:
- Content Creation: Write high-quality, engaging copy for marketing campaigns, website, landing pages, newsletters, blog posts, press releases, and promotional materials.
- Tone & Messaging: Maintain a consistent, exciting voice and brand tone in all communications, tailored to the specific audience the content is intended for.
- Email Campaigns: Craft persuasive email copy aimed at nurturing leads that enter our different funnels towards conversion (ticket sales).
- SEO Optimization: Produce search engine optimized (SEO) content to maximize our online visibility.
- Collaboration: Work with the marketing team to develop creative concepts and write copy for promotional videos, landing pages, and other digital assets.
Social Media Management:
- Content Plan: Create a results-driven social media content plan, aligned with the conference’s overall strategic marketing communication plan, targeting key audiences inside and outside the bitcoin community.
- Content Management: Plan, curate, and schedule posts across various platforms, including X, LinkedIn, Facebook, Instagram, YouTube, Telegram, Nostr and other relevant social media channels, for both organic and paid posts.
- Community Engagement: Actively engage with followers, influencers, and key industry players to foster an active and thriving community.
- Analytics & Reporting: Track and report on social media performance, using data-driven insights to improve engagement, grow followers, and achieve KPIs.
- Live Coverage: Manage live social media coverage during the conference, including live tweeting, posting event highlights, and responding to audience interaction in real-time.
Skills & Qualifications:
- Copywriting Expertise: Strong ability to write clear, compelling, and engaging content, both for the bitcoin space and for audiences in legacy sectors such as finance, telecommunications, and energy.
- Social Media Savvy: Proven experience managing and growing social media accounts.
- Industry Knowledge: Passion for and knowledge of bitcoin is essential.
- Analytical Skills: Ability to track metrics and make data-driven decisions to optimize content and social media strategies.
- Creativity: Ability to develop innovative ideas that resonate with the target audience, elevate the conference brand, and optimize conversion.
- Project Management: Strong organizational skills with the ability to handle multiple projects and deadlines.
- Communication: (Near) native English, excellent verbal and written communication skills.
- Attention to Detail: Meticulous with grammar, punctuation, and brand consistency.
- Team Player: Ability to collaborate in a cross-functional team consisting of marketing, design, and event planning roles.
- Tools Proficiency: Experience using social media management tools, analytics platforms, and content management systems. Experience with Google Workspace apps, Slack, Figma, Canva & similar tools is a definite plus. Skilled in using AI tools such as ChatGPT to maximize efficiency, while maintaining the required level of quality and personal brand tone of voice.
- SEO & Digital Marketing: Familiarity with SEO principles, and marketing automation tools such as Hubspot.
Experience:
- Minimum of 2 years of experience in copywriting and social media management.
- In-depth understanding and knowledge of the bitcoin space, its main voices and the different sub-groups it consists of.
- Proven track record of creating successful content strategies and growing social media communities.
- Experience working on events or conferences is highly desirable.
What We Offer:
- Competitive remuneration, possibly paid in bitcoin.
- Work in a small, but highly driven and enthusiastic team.
- Flexible Work Environment with possibility to work remotely.
- Opportunity to work at the heart of Europe’s bitcoin ecosystem and collaborate with thought leaders and industry pioneers.
If you think you fit the above description, and are ready to take this challenge head-on, send your resume, motivational cover letter and samples of past work
