Content Lead – Bitcoin Mining (Marketing)
Job Description
We’re looking for someone who lives and breathes content—who sees every product, feature, conversation, and problem as an opportunity to tell a story.
This is not a passive role. We want a content strategist and executor in one.
Someone who can lead content across products, channels, and goals.
🔎 We are looking for someone:
Proactive. You don’t wait for instructions—you show up with ideas and drive them.
With full-funnel content ownership. From strategy to execution—you take content from zero to live. Strong previous experience across the full content lifecycle.
Bitcoin-native. Some knowledge of Bitcoin or Bitcoin mining is required. No nocoiners.
AI-native. You work hand-in-hand with AI tools to speed up output and sharpen ideas—but never rely on them blindly. You use AI as leverage, not autopilot.
✨ What awaits you here?
Lead the full content process: strategy → planning → execution.
Work in close collaboration with our CMO https://x.com/KristianCsep .
Own the content calendar, from brainstorm to post.
Collaborate with product teams, and marketing to align content with launches, product features, promotions, and education.
Create and publish high-quality content for:
Social media (X, LinkedIn, Telegram)
Braiins Blog
Newsletter and emails
Video scripts
Personal social media profiles of key people at Braiins (X, LinkedIn).
Help us scale our bitcoin mining education and brand presence.
Track content performance and engagement—optimize what works, cut what doesn’t.
💻 Scope:
50% brand-building content: bitcoin ethos, mining, education.
50% product-related: announcements, feature posts, case studies, testimonials.
🔥 We will love you even more if:
You are a native English speaker.
You have great Spanish, Russian, or Chinese language skills.
You are based in Europe or available during EU working hours.
You are fluent in meme and internet culture.
We’re not looking for just a writer. We’re looking for a content mastermind.
🏖 What we offer to you:
Full-time position with flexible working hours and possibility to work remotely.
Both possibilities to work as an Employee or Freelance.
Work on long-term projects with our highly skilled and reputable team.
Career growth opportunities inside the company based on your talent and performance.
Make a difference helping us to change the landscape of bitcoin mining.
Braiins lives and breathes bitcoin mining. We build serious infrastructure for enterprise miners—and we’ve got more retail-focused products on the way.
Big things ahead. If you want to build big, this is where you do it.