Performance Marketing Lead

April 24, 2024
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Job Description

We’re, a fast-growing member of the SatoshiLabs Group, a leading force in the cryptocurrency industry. The time has come to add a new Performance Marketing Lead to our team; someone ready to help us fulfil an ambitious global marketing strategy for our young brand and our products – crypto comparison tool and crypto onboarding mobile app.

We’re currently looking for a part-time cooperation with a potential to commit to a full-time role in the future. Working directly under the Head of Marketing, your focus will be primarily acquisition of new users. If you’re have previous experience in performance marketing and consider yourself data-savvy, don’t hesitate to get in touch with us!

Let’s have a look at the job details:


👉 What will your duties be?

  • Defining and managing the acquisition part of the customer journey – generating relevant traffic, converting that traffic with the help of the Onboarding & Retention department, and translating the acquisition marketing efforts into KPIs to optimize the performance even further
  • Driving our user acquisition efforts in terms of channel selection, segmentation, testing, and evaluation
  • Regularly monitoring, assessing, and reporting all acquisition efforts based on defined KPIs
  • Managing an external media agency to get the best deal, you will be responsible for the performance generated and will have the freedom to select your own 3rd party partners
  • CRO – Optimizing our conversion rates across the board when it comes to user acquisition, with the help of our external media agency
  • Close cooperation with other teammates within the Marketing department (Brand & Content, Onboarding & Retention, PR & SoMe) to improve the overall user experience
  • Proactively developing our acquisition tech stack to reflect the global ambition of the company


👉 What do we need from you?

  • You have previous experience with performance marketing (at least at a medior level), especially in the areas of user acquisition, segmentation, and performance optimization (CRO)
  • You’re data-driven and willing to experiment, you understand what an incremental performance is and why is it important
  • You’re overall strong on testing (A/B, MVT) as one of the primary ways on how to work the CRO, with an ability to generate insights that can take us forward
  • You have experience with managing an external agency across multiple departments and markets where we currently aim our acquisition efforts
  • You’re a team player who’s able to work with small, cross-functional teams and aims towards common goal
  • You have a potential and ambition to build a team around you in the future
  • You’re fluent in English, Czech isn’t necessary – our team is international and English is our primary language
  • Interest in crypto is always welcome here, but it isn’t a necessary condition


👉 What will you get in return?

  • Financial compensation based on your skills and experience
  • Possibility to receive part of your compensation in BTC
  • Budget for professional development (training programs, courses, and workshops of your choice)
  • A lot of flexibility – you can set the ratio between coming to the office and working from home
  • Comfortable office space in Prague 8 (including a gym, massage, foosball, billiard table, PS4, 3D printers, etc.) with free on-site parking
  • Friendly working environment, regular company events, and fun get-togethers
  • Other benefits like a MultiSport card or a company mobile phone tariff


If you think your profile fits the description above, we want to hear from you: just submit your CV together with a short cover letter! We’ll definitely get in touch with you as soon as we review your application, most likely within a week.

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