Head of Marketing & Communications
Job Description
Vexl is an open-source project building a privacy-first way for people to buy and sell bitcoin peer-to-peer without KYC. Our goal is real-world adoption, circular economies, and financial sovereignty. We don’t do hype, vanity metrics, or corporate marketing theatre.
As a Head of Marketing & Communications, you‘ll be responsible for owning and operating Vexl’s marketing and communications function. The role ensures clarity, prioritization, and execution discipline across narrative, content, public relations, events, and the alignment of community activities with overall adoption and fundraising goals. You’ll work closely with the CEO on strategic direction while maintaining full responsibility for marketing execution and leadership.
No hype. Just clarity, trust, and impact. Are you in?
👉 What you’ll do
- Marketing & Communications Ownership
- Own and execute the overall marketing and communications strategy in line with company objectives
- Translate company direction into clear quarterly priorities, plans, and deliverables
- Identify, deprioritize, and stop low-impact or distracting initiatives
- Ensure marketing efforts support adoption, credibility, and fundraising outcomes
- Narrative, Positioning & Brand Management
- Own Vexl’s public narrative and positioning
- Actively shaping content ideas and messaging (including drafting and refining them)
- Ensure clear, consistent, and accurate communication across all channels
- Maintain narrative coherence across content, PR, events, and community communications
- Define and enforce quality standards for all public-facing outputs
- Leadership, Mentorship & Internal Alignment
- Lead senior marketing contributors and define clear responsibilities and expectations
- Work directly on key outputs (content drafts, messaging, etc.). Especially at the beginning, this role is hands-on
- Provide continuous, hands-on mentorship in marketing strategy, storytelling, content, and PR
- Public Relations & External Visibility
- Own PR strategy, including story angles, media targets, podcasts, and conference positioning
- Oversee preparation of press materials, messaging frameworks, and spokesperson briefings
- Ensure events and public appearances are aligned with marketing objectives and narrative priorities
- Community Support
- Ensure community activities support defined marketing priorities and adoption goals
- Define what community efforts should amplify and what falls outside scope in coordination with community managers
💪 Who you are
- 3+ years of experience in marketing, communications, or PR, with ownership of strategy and execution
- Excellent English language (B2+)
- Proven experience working as a senior individual contributor or lead in a lean environment
- Strong understanding of narrative development, positioning, and public communication
- Demonstrated ability to translate high-level direction into clear priorities, plans, and deliverables
- Experience mentoring or guiding senior contributors in marketing, content, or communications
- Ability to work with cross-functional and distributed teams, including volunteers or community contributors
- Alignment with Bitcoin, privacy, and sovereignty values, or strong motivation to work in this space
- Experience with PR, media outreach, or spokesperson preparation is a plus
- Familiarity with open-source environments, including cooperation with volunteers or community contributors would be an advantage
- Experience working with creators (video, design, editorial) is welcome but not required
🤝 Why join Vexl?
- You’ll solve a real problem: helping people buy and sell bitcoin privately, as it was originally intended
- You’ll work directly with people who helped build the Bitcoin hardware wallet space from the early days.
- You’ll have real ownership. This role isn’t about pushing campaigns – it’s about shaping how Vexl is understood, talked about, and trusted
- You’ll be exposed to influential voices across the Bitcoin and privacy space, with direct access
- You’ll operate in a small, opinionated team that values clarity, honesty, and impact over hype. That comes with perks (gym, football table, billiards, PlayStation, 3D printer), including fluffy four-legged friends
👋 Sounds good? Our team is excited to grow! Contact us with your LinkedIn profile or just send your CV and cover letter. We are looking forward to meeting you.